What exactly is BASA? BASA stands for Business and Arts South Africa. Simply put, they connect the art world with that of the business world. By doing this they ensure that arts in South Africa can grow rather than be forgotten in the dark abyss. Sounds a bit dramatic, but where would our colourful country be without art? BASA goes to many lengths to keep businesses and arts united. They also offer many other opportunities for both sides, of which the BASA Awards is one.
This, for those who are interested, is the 17th annual BASA Awards and it will not be a let down. As always there are specific guidelines and rules that must be followed. These are placed there to make it fair, fun and better for everyone involved. Artists or projects in any of the following creative disciplines can be nominated:
• Visual Arts
• Dance
• Theatre
• Physical Performance
• Music
• Architecture
• Fashion
• Design
The nominations fall into different categories, namely:
• Innovation Award
• First Time Sponsor Award
• Increasing Access to the Arts
• International Sponsorship Award
• Long Term Partnership Award, supported by Stephan Welz & Co.
• Media Sponsorship Award
• Strategic Project Award
• Small Business Award
Sponsorship In Kind Award
• Development Award
• Arts and the Environment Award, supported by Nedbank
• Mentorship Award
Don’t worry, if you don’t know which category is best, BASA will correct your chosen category if they feel it is needed.
While all these categories can be considered helpful and good in essence of helping both artists and businesses alike, The Arts and the Environment Award (supported by Nedbank) is helping more than just people. It helps the environment. It will hopefully make more people aware of the beauty in keeping the world clean and the importance of living sustainably for a better, healthier future.
Well done BASA for creating a category that will in the long run have an effect on the environment by encouraging artists and businesses to think creatively about it! In time more businesses and other people will deepen their appreciation for art, which is a goal we should all want to reach in order to keep South Africa as unique and colourful as it is, with the many crafted arts being sold next to roads and at flea markets.
There are plenty of opportunities for anyone in the art industry and business sponsoring art alike, even after the BASA Awards finish for the year. There is always next year, after all. For more information or to enter BASA Awards go to BASA’s website: www.basa.co.za.
This is a guest post by fantasy writer Michelle Albinson
