Sunday, March 4, 2012

Earth Hour 2012: Saturday 31st March, 8:30pm

Earth Hour 2012: Saturday 31st March, 8:30pm - Uniting people to protect the planet
Earth Hour 2012 - 31 March, 8:30pm - Uniting people to protect the planet

At 8.30pm on Saturday 31 March 2012, hundreds of millions of people across the globe will switch off the lights of their homes and businesses for one hour - Earth Hour, the world's largest public environmental action. Once again, you can contribute to this global pursuit of on-going environmental change that goes beyond the hour.
This year the core campaign for Earth Hour is I Will If You Will (IWIYW): It is one party's promise to provide a reward if another party meets its challenge to do something positive for our environment. The goal is to unite people around the common goal of a positive environmental outcome.
The IWIYW campaign aims to get people, government, business, organisations and all other groups to go beyond the hour, take action and join a common cause. It is a fun and interesting viral campaign that can generate sustainable environmental outcomes. IWIYW is an invitation to "Dare the world to save the planet" - for example:
Show your friends, family, colleagues, clients and other contacts that you're supporting Earth Hour and contributing to global environmental change:
Switch off non-essential lights on Saturday 31 March 2012
Turn off non-essential lights in your homes, buildings and other facilities during Earth Hour 2012 from 8.30pm-9.30pm on Saturday 31 March. Join hundreds of millions around the world in leading global environmental change.

Dare the world to save the planet
Create an I Will If You Will challenge and record it, using a webcam or cell-phone. We'll host your challenge on the Earth Hour site ( and let you know when your challenge has been met. Be creative! Any person or group can challenge another person or group i.e.:
  • Individual to individual
  • Individuals to government / business / organisations (or vice versa)
  • Business to staff / clients / suppliers (or vice versa)
  • Business to business / government / organisations (or vice versa)
Go beyond the hour
There are many ways, small and big, that you can start to reduce your impact on the planet today. Visit the Earth Hour site for guides on how businesses, community groups, religious organisations, sports associations and universities and schools can support Earth Hour.

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